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Turkey

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Quick Facts

  • Quality Assurance
  • Competitive Pricing
  • Innovative Products
  • Diverse Product Range
  • Strategic Geographic Location
  • Adaptability to Market Needs

Turkish Consumer Durables which covers both household appliances and consumer electronics goods, is one of the leading actors of Turkish production and export scope and the global market.

Advancing high-tech and digitalizing production measures in accordance with a very young and dynamic workforce, Turkish Consumer Durables has the competitive advantage of ultimate quality and good price performance. Due to high adaptability and organizational skills of the sector, Turkish Consumer Durables is one of the key agents in the world industry.

High-Quality Production

Turkish Household Appliances / Consumer Durables sector technology is evolving with each passing day by increasing its production, export capacity.

Depending on the industry. service, dealer networks, and employment opportunities, Turkish Household Appliances is one of the major contributing sectors to the Turkish economy. The Household Appliances industry has seen a significant rise in recent years towards becoming a global player. The household appliances subsidiary industry can be considered as an important part of the sector's supply chain as the factor behind this rise. The first production of household appliances in Turkey started in 1955 in Istanbul based on the assembly industry. The household appliances sector, where a small number of firms operated until the 1980s, gained great momentum in the following years and became one of the major sectors of the country's industry. The sector is an important production base in Europe with an annual production capacity of approximately 25 million units.

High-Quality Sector

Turkish Consumer Durables is one of the leading actors of Turkish production and export scope and the global market. Advancing high-tech and digitalizing production measures in accordance with a very young and dynamic workforce, Turkish Consumer Durables has the competitive advantage of ultimate quality and competitive price performance. Due to the high adaptability and organizational skills of the sector, Turkish Consumer Durables is one of the key agents in the world industry.

Türkiye's highest employment creation, largest R&D centers, patent champion companies are located in this sector. Turkish companies that closely monitor technological developments and invest in R&D and design have become the production center of Europe in many product groups.

Product Types

Dishwashers
Dryer Machines
Electrical and Electronic Materials
Electrical Heaters
Information Processing Machines
Ovens and Cookers
Refrigerators and Freezers
Small Home Appliances
TV Receivers and LCD Panels
Washing Machines

Facts

Turkish consumer electronics are known for their quality and durability, adhering to international standards. This reliability is a key factor for importers.

The cost-effectiveness of Turkish consumer electronics, due to lower production costs and efficient supply chains, makes them attractive to importers, especially those in emerging markets.

Turkish manufacturers are increasingly focusing on integrating the latest technologies into their products, making them competitive with global brands in terms of innovation and features.

The Turkish consumer electronics sector offers a wide array of products, from household appliances to advanced audio-visual equipment, catering to a broad range of consumer needs.

Türkiye's location as a bridge between Europe and Asia facilitates easier and more efficient transportation and logistics, reducing shipping times and costs.

Turkish manufacturers are known for their ability to quickly adapt to changing market trends and consumer preferences, often offering customized solutions.